Growing a Raleigh Beauty Brand With SEO

The Problem

The beauty retail brand, established in the heart of Raleigh, North Carolina, approached Raleigh SEO Agency with a modest online reach, drawing in about 10,000 organic visitors each month. While they offered high-quality beauty products and had a loyal local clientele, their digital presence lagged behind, failing to capture the larger audience the burgeoning beauty market had to offer. In the fiercely competitive beauty retail space, the brand’s limited online visibility restricted its growth potential, leaving a vast segment of prospective customers untapped.

The solution

Understanding the unique dynamics and preferences of beauty enthusiasts, Raleigh SEO Agency crafted a specialized SEO strategy tailored for the beauty retail sector. This involved diving deep into audience personas to identify trending beauty topics, products, and search queries. By curating highly engaging content and optimizing product listings, we were able to resonate with beauty aficionados searching for authentic products and advice online. Coupled with a robust backlinking strategy that boosted their site’s credibility, we were successful in elevating their organic traffic to over 60,000 monthly visitors and amplifying their monthly customer leads by a staggering 1,500%, establishing them as a go-to beauty destination in Raleigh, North Carolina.

raleigh seo results

Results of Working With Raleigh SEO Agency

  • Increased organic traffic from 10,000 organic visitors a month to over 60,000 organic visitors a month.
  • Increased organic customer leads by over 1,500%
  • Developed the SEO channel into the #1 customer acquisition channel.

Scope of work.

  • Ecommerce SEO
  • On-Page SEO Enhancement
  • Informational Content Creation
  • Backlink Building & Monitoring

“Andrew and the team at Raleigh SEO Agency were a breath of fresh air! They are local to Raleigh, NC and have experience working with local home service businesses like mine. We have seen incredible month-over-month organic traffic gains. I highly recommend them!”

– Jared, CMO of Ping Solar Company